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Effortless Flow

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All-Day Comfort

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150km Freedom

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20 Years Perfected

Some Bikes Rush. The Cruise Savors.

In a world obsessed with speed, efficiency, and optimization, the Cruise offers something radical: permission to enjoy the ride.

This isn't about getting there fastest. It's about arriving happiest. It's about Saturday morning market rides that become mini-adventures. Evening cruises that wash away workday stress. Sunday explorations that remind you why you fell in love with your city.

The Cruise is for people who've realized that life's best moments happen between destinations. Who understand that sometimes the long way is the right way. Who know that arriving relaxed beats arriving rushed every single time.

Morning Ease

Start your day with movement, not momentum. The Cruise makes every morning feel like weekend mornings—unhurried, peaceful, possible.

Afternoon Freedom

Errands become excursions. Appointments become adventures. The mundane becomes memorable when you're cruising.

Evening Unwinding

Sunset rides that require no destination. Neighborhood explorations that reveal hidden gems. The perfect end to any day.

The Comfort Story

Every Cruise begins with a simple question: What would make this ride more enjoyable?

Not faster. Not more powerful. More enjoyable.

That's why the geometry invites you to sit upright, see everything, breathe deeply. Why the saddle works for hours without thinking about it. Why the swept-back handlebars put your hands exactly where they want to be. Why everything about the Cruise whispers "relax" instead of "race."

Ready to Cruise?

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Cruise From $270/month

E7000 Motor
$270/mo | 15% APR for 12 months

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Your Cruise Questions

Please read our FAQs page to find out more.

How is the Cruise different from your other bikes?

The Cruise prioritizes comfort and enjoyment over speed and efficiency. It's for people who want to add more joy to their daily movements, not set personal records. Think of it as the OHM for savoring, not racing.

Is it good for exercise?

Absolutely! But it's gentle, sustainable exercise. You control how much effort you put in. Many Cruisers start with maximum assist and gradually use less as they build strength. It's fitness that feels like fun.

Can I use it for commuting?

Of course! Many people commute on Cruises. The difference is you'll arrive relaxed rather than rushed. If your commute is about enjoying the ride rather than beating traffic, Cruise is perfect.

What about hills?

The motor handles them beautifully. You won't be the fastest up the hill, but you'll be the most comfortable. And isn't that what matters?

What's the step-through advantage?

No athletic mounting required. Perfect for dresses, skirts, or anyone with hip/knee considerations. Makes every stop and start effortless. It's dignity and ease combined.

Is it heavy?

At 52 lbs, it's substantial but manageable. The weight contributes to stability and smooth riding. The motor makes weight irrelevant once you're rolling.

Who typically buys the Cruise?

People from 30 to 80+ who value comfort, style, and joy. Retirees rediscovering freedom. Parents needing versatility. Professionals wanting work-life balance. Anyone who believes life's too short to rush.

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